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Interesting Facts about Digital Marketing 2020 [Stats you need to know in 2020]

Hi Techies so in this post we are about to look into some unknown and weird facts about digital marketing.As digital marketing is evolving in the current pandemic situation many business are turning online to reach their customers to increase their sales and also to capture more leads .

So from this article you can get to know the current stats and facts about digital marketing and it helps you to design your marketing strategy which will help you to generate more sales and leads to your business.

If you're like many other business owner's , you know that increasing revenue is the #1 most important thing you can improve. But in order to achieve more sales you must know what marketing tricks work and which ones are a waste of time and money

Come let's dive into the ocean


KEYWORD RANKINGS


The single most important digital marketing technique is to rank on the first page of google for keywords specific to your business. Here's why

  • Google is Responsible for 94% of total organic traffic.
  • 75% of people never scroll past the first page of the search engine.
  • 80% of people ignore paid search results, clicking only on organic listings.
  • Leads from search engine have a 14.6% conversion rate.

ORGANIC SEARCH


Organic Search results are the listings on a search engine results page (SERP) that appear because of factors such as relevance to the search term and valid search engine optimization (SEO).

  • 50% of search queries are four keywords or longer.
  • Over 40% of business revenue is captured by organic traffic.
  • The top 5 search results for a keyword on google get 70% of the clicks.
  • Search engine drive 300% more traffic to sites than social media.

MOBILE SEARCH


Mobile marketing is a multi-channel,digital marketing strategy aimed at reaching a target audience on their smartphones,tablets, and/or other mobile devices.

  • 52.2% of all online traffic is through mobile phones.
  • 48% of consumers start mobile research with a search engine.
  • Average mobile search conversion rate in google ads is 3.48%.
  • 80% of internet users owns a smartphone.

FACEBOOK


Facebook Marketing refers to creating and actively using a Facebook page and communications channel to maintain contact with and attract customers.

  • Blog posts longer than 1,500 words receive 22.6% more facebook likes.
  • The best time to post on facebook is weekdays between 1pm-3pm.
  • 74% of people say they use facebook for professional purpose.
  • The most effective length for an ad title on facebook is 4 words and 15 words for a link description.

INSTAGRAM


Instagram provides a great collage and give your audience a better insight about your product,company,services and other stuff.
  • 60% of users discover products on Instagram.
  • 75% of users take action like visiting a company's website after a brand's post.
  • Photos with faces get 38% more likes.
  • Instagram user count is growing close to 5% per quarter.

TWITTER


Twitter is a great place to grow your business but things move very quickly on the platform.The average lifespan of one tweet is only about 18 minutes.Over 7,000 new tweets are sent every second.
  •  Blog posts longer than 1,500 words receive 68.1% more tweets.
  • 88% of businesses with more than 100 employees use twitter for marketing purposes
  • Twitter has nearly 4 times as many users internationally as in the US
  • Tweets with videos get 6 times as many retweets as tweets with photos

YOUTUBE


Youtube is the Internet's second largest search engine.It can help improve your seo and overall brand presence.Youtube allows marketers to present unique content that's easy for viewers to consume and share.Youtube marketing can be an intimidating tool for brands.
  • 2/3 of users watch youtube on a second screen while watching TV at home.
  • Youtube has over a billion users,almost one-third of all people on the internet.
  • The time people spent watching youtube on their TV has more than doubled year over year.
  • 32% of consumers engage with branded video on youtube.

EMAIL MARKETING


Email marketing is the act of sending a commercial message,typically to a group of people, using email.In its boradest sense, every email sent to a potential or current customer could be considered email marketing.
  • The average open rate of emails across all industries is 18.16%.
  • Emails sent between 10am-11am have the highest open rates.
  • Emails sent on tuesday get the highest open rates.
  • The average bounce rate (percentage of email addresses in your subscriber list that didn't receive your message because it was returned by a recipient mail server) of emails across all industries is 9.60%.
I hope you liked all the facts and stats about digital marketing
Do keep reading all our blogs for more technical and social information
Feel free to reach out to us for any queries and suggestions.We are always happy to reach you out.
Thanks for all your precious time

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